GAC Trumpchi's sales volume declines, and its brand positioning is awkward

GAC Trumpchi, another brand under GAC Group, sold 25,800 vehicles in July, down 17.70% year-on-year, and 214,700 vehicles from January to July, down 2.90% year-on-year. With the transformation to intelligence and electrification, GAC Group has poured more resources into GAC Aion. GAC Trumpchi's positioning has become increasingly awkward in the process of external competition and internal resource coordination, and the challenges are also growing.