BBA faces challenges: revenue, profit and sales volume all decline

In 2023, the revenue of the three major German luxury brands BBA (Mercedes-Benz, BMW, and Audi) all increased, but profits declined. Entering the first half of 2024, the situation further deteriorated, with revenue, profit, and sales all showing a downward trend. In the first half of 2024, Mercedes-Benz's revenue was 72.616 billion euros, a year-on-year decrease of 4%; BMW's revenue was 73.558 billion euros, a year-on-year decrease of 0.7%; Audi's revenue was 30.939 billion euros, a year-on-year decrease of 9.5%. In terms of profit, Mercedes-Benz fell by 25%, BMW fell by 18.4%, and Audi fell by 33.59%. In terms of sales, BMW remained basically flat, and Audi declined the most.