Nissan's sales in China continue to decline, and Japanese cars are facing difficulties in China

Nissan's sales in China continue to decline, reaching 696,631 units in 2024, a year-on-year decline of 12.23%. At its peak in 2018, Nissan China's annual sales reached 1.564 million units. In addition to Nissan, Honda and Toyota, two Japanese car brands, are also facing sales difficulties in the Chinese market. In 2024, Honda China's cumulative sales were 852,269 units, a year-on-year decrease of 30.94%; Toyota China's sales were 1.776 million units, a year-on-year decrease of 6.9%. The market share ceded by Japanese cars has been taken over by the rising domestic brands.