Maserati sales in China plummet, WeChat merchants no longer favor it

According to the latest reports, Maserati's sales in China continued to decline, with only 1,228 cars sold in 2024, a staggering 71% year-on-year decline. Behind this phenomenon is the gradual disappearance of the WeChat business group, which was once Maserati's main customer group. With the decline of the WeChat business industry, Maserati is also facing unprecedented challenges.