Competition landscape among brands in the Brazilian automobile market

2025-01-22 12:31
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In the Brazilian automobile market, the competition pattern among major brands has also changed. FCA Group (Fiat, Jeep, etc.) ranks first in passenger car sales with a market share of 21.1%, with sales of 411,500 vehicles; Volkswagen and GM rank second and third with market shares of 17.2% and 13.3%, respectively. In the field of light commercial vehicles (LCVs), Fiat Strada leads by a wide margin with sales of 144,700 vehicles, demonstrating FCA's strong competitiveness in this market segment.