Haier reached strategic cooperation with SAIC, Chery and others to promote the layout of automobile industry

Haier has been active in the automotive sector in recent years. After reaching strategic cooperation with SAIC and Chery, it launched the Kataichi automotive ecosystem brand and invested in Autohome. This series of actions shows that Haier is laying out the automotive industry around the industrial Internet, circulation and back-end service markets to cope with the wave of changes in the automotive industry driven by new energy technologies.