Review of the development history of BYD Denza brand

The Denza brand is a joint venture company jointly established by BYD and Daimler, mainly positioned as a high-end new energy vehicle brand. The cooperation between the two parties can be traced back to 2010, when they signed a cooperation agreement and established the first new energy joint venture in China in Shenzhen. Two years later, the Denza brand was born and its first concept car was displayed at the 2012 Beijing International Auto Show. In September 2014, the first mass-produced car of Denza, the Denza 300, was launched, and BYD Daimler New Technology Co., Ltd. was renamed Shenzhen Denza New Energy Automobile Co., Ltd.