BMW Group Design reorganizes, Maximilian Missoni joins the design team

The BMW Group announced that under the leadership of Adrian van Hooydonk, the design department will be reorganized, and the new cross-brand design team will be officially established on October 1. The team will focus on the company's transformation and integrate color and material design into all brands. The BMW brand team will be divided into two studios, and the advanced design department will be strengthened. At the same time, Maximilian Missoni has joined the BMW Group design team and is responsible for the design of BMW brand mid-to-large cars, luxury cars and BMW ALPINA. Oliver Heilmer, former design director of the BMW Group's MINI brand, will be responsible for the design of all future compact cars, mid-size cars and BMW M.