Xpeng Motors releases X9 user profile, targeting middle- and high-income dads

Xiaopeng Motors recently released a user portrait of the X9, showing that most users are adding or replacing their cars, of which BMW, Mercedes-Benz, and Audi owners account for 80%. In addition, households with an annual income of more than one million yuan account for 33%, households with an annual income of 500,000 to 1 million yuan account for 32%, and households with an annual income of 300,000 to 500,000 yuan account for 22%. In terms of age distribution, users aged 36-40 account for 36%, users under 35 account for 30%, and users over 41 years old account for 34%. 80% of users are male, indicating that the Xiaopeng X9 has become a new favorite of dads.