BMW restarts price war, slashes prices of its models

In order to sprint for sales at the end of the year, BMW decided to "restart" the price war and significantly reduce the prices of its models in order to achieve this year's sales target. The price reduction of BMW's flagship pure electric model i7 in many 4S stores in China has reached an astonishing 38%, with the highest reduction amount reaching 555,000 yuan. The original price of the 2023 xDrive60L was 1.459 million yuan, and now the bare car price has dropped to 663,400 yuan; the original price of the 2023 eDrive50L was 949,000 yuan, and the current price has also dropped to 663,400 yuan.