NIO CEO Li Bin explains why the sales of its second brand Ledao are not good

Li Bin, CEO of NIO, pointed out that Ledao's sales volume failed to meet expectations, which was mainly due to factors such as low brand awareness, inexperienced sales staff, inefficient Ledao stores, and insufficient initial battery supply. In addition, he also mentioned that fierce market competition and recent negative public opinion also had a 30%-40% impact on Ledao's sales volume.