SAIC Hongyan ushered in a key turning point after strategic adjustment

After a year of strategic adjustment, SAIC Hongyan restarted its four core production lines in April and is expected to be fully operational in June. This marks the official start of the second entrepreneurial journey for this 59-year-old automaker. SAIC Hongyan once led the national heavy truck upgrade, but its market share declined after the joint venture. In 2025, the management team was reorganized, and the new leadership team adopted a "three-step" strategy, including maintaining a stable dealer network, launching supplier credit assessments, and intelligent production line transformation.