NIO House opens to Ledao and Firefly owners

Lihong Qin, co-founder of NIO, announced at the Shanghai Auto Show that NIO House will be open to Ledao and Firefly owners. This move marks an important progress in NIO's brand community building, while providing a new user experience for Ledao and Firefly owners. "Niu House" is a brand center built by NIO for car owners, with multiple functional areas such as Labs, Library, NIO Café, Joy Camp, Gallery, Living Room and Forum, aiming to provide space for social, leisure and cultural activities.