NIO's big integration: Ledao merged into NIO, sales compensation model adjustment attracted attention

NIO recently announced that the R&D and sales departments of its sub-brand Ledao will be merged into NIO to improve efficiency and cope with market competition. At the same time, NIO also adjusted the salary model for front-line sales, providing two options for selection, one is a high base salary with low commission, and the other is a low base salary with high commission. However, this adjustment has caused dissatisfaction among some sales staff, and some even expressed their intention to resign. In addition, Ledao's sales problem has also attracted market attention. The sales performance of its first model L60 has continued to be lower than expected since its launch.