Zeekr Auto introduces a partnership model to accelerate its layout in lower-tier markets

Zeekr Auto recently announced the introduction of a partnership model to fill the gap in its channel layout in the sinking market and accelerate the realization of this year's sales target. Zeekr said that the partnership model is not a traditional dealer model, but is based on the agency system. It introduces investor partners, provides store resources, and manages the sales team. Zeekr Auto plans to open nearly 200 new stores by 2025, and it is expected to reach about 560 by the end of this year. Zeekr said that whether it is a direct-operated store or a partner store, all Zeekr vehicles sold are at a unified national retail price.