NIO's sub-brand Firefly competes with BMW MINI

Firefly, a sub-brand of NIO, is positioned directly against BMW MINI. Firefly President Jin Ge explained this in an interview with the media. Firefly offers most of the configurations of the BMW MINI electric version at a price of 119,800 yuan, such as Dolby Atmos sound system, 256-color ambient light linkage, and L2+ driver assistance system. However, the gap between brands cannot be filled by parameter tables, and the brand influence of BMW MINI is still difficult to shake.