VinFast adjusts European business strategy

2025-05-21 08:40
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Due to poor performance in the European market, Vietnamese automaker VinFast plans to restructure its European business, including closing all showrooms and service points, laying off about 90% of European employees, and starting asset liquidation in the second quarter. The company decided to abandon the direct sales model and switch to a franchise dealer model. Although VinFast's global sales reached 97,399 vehicles last year, an increase of more than 300% year-on-year, its full-year net loss reached US$3.18 billion and its revenue was only US$1.8 billion. In the domestic market of Vietnam, VinFast's sales in the first four months reached 44,691 vehicles, close to the combined sales of Toyota, Hyundai and Ford.