Great Wall Wei brand insists on direct sales model

Great Wall Weipai started to build a direct sales channel network in 2024. Ten months later, Weipai's direct sales stores have covered 110 cities across the country, with a total of 430 stores. By the end of this year, the number will further increase to more than 600 stores, covering 200 cities across the country. Weipai CEO Feng Fuzhi said that Weipai's direct sales channels will achieve "three unifications": unified service processes, unified pricing system, and unified brand image.