Changan Automobile appoints new product CEO to promote brand integration

Changan Automobile recently appointed two product CEOs, one for each of its two major brands, Gravity and Qiyuan. This move aims to break the boundaries between product and marketing and enhance the sales team's influence in product decision-making. Gravity, as a representative of Changan's independent brands, will have sales of 1.21 million units in 2024, while Qiyuan faces the challenge of unclear product strategy.