SAIC Audi's dual-brand strategy upgrade

2025-06-10 16:50
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Shi Pengze, general manager of the SAIC Audi Marketing Division, said that the Audi four-ring brand will focus on the fuel vehicle market, while the new AUDI brand will focus on the new energy vehicle market. At the same time, SAIC Audi plans to achieve a 240-store network layout within this year.