The strong position of Japanese domestic car brands

Japanese auto brands such as Toyota, Suzuki, Honda, Nissan and Daihatsu dominate the Japanese market, leaving little room for foreign competitors. These brands have established a loyal consumer base through years of operation. Last year, sales of imported cars in Japan were about 230,000 units, accounting for 5% of total new car sales in Japan. Among them, sales of American auto brands were only more than 16,000 units. German brands such as Mercedes-Benz, BMW and Volkswagen dominate the Japanese imported car market.