Jaguar Land Rover faces severe challenges in the Chinese market

Jaguar Land Rover's sales in the Chinese market have fallen sharply. In April, the terminal sales in China were only 1,955 vehicles, a year-on-year plunge of 78.59%. The cumulative sales from January to April were 16,700 vehicles, a year-on-year decline of 49.41%. At the same time, Jaguar Land Rover's inventory coefficient has exceeded 2.0, ranking first in the industry. The dealer network has also begun to show signs of collapse. By the end of 2024, more than 30% of Jaguar Land Rover dealers in the country will be in the red.