Porsche sales fall in first half of the year

German luxury sports car maker Porsche saw sales decline in the first half of 2025, with the Chinese market plummeting 28% while the North American market grew 10%. Global sales fell 6%, with Porsche delivering 146,391 vehicles worldwide. Porsche said the sales growth was mainly due to increased product supply in the market and price protection measures taken in the first half of the year to cope with rising import tariffs.