NIO CEO Li Bin talks about supply chain and marketing challenges

2025-07-12 09:30
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Li Bin mentioned in the interview that NIO had suffered from supply chain issues that affected the performance of ET5 and L60. He pointed out that the supply chain of smart electric vehicles is complex and requires a balance between pulse marketing and supply chain stability. This is not only a challenge facing NIO, but also a new normal that the entire industry is adapting to.