Fangchengbao and Denza join hands to conquer overseas markets

BYD plans to let its Fangchengbao brand adopt the Denza logo in overseas markets, which is seen as an important step in its globalization strategy. Fangchengbao, which focuses on the hardcore off-road market, will leverage Denza's overseas brand influence to accelerate the development of the international market. At the same time, Denza will also further enhance its luxury and smart brand image through this cooperation.