Zeekr Auto launches "M Plan"

Zeekr Auto is implementing a channel reform initiative, dubbed "Plan M," aimed at optimizing its existing direct-sales system. The core of this plan involves transferring operational rights to some stores to investors and transitioning former Zeekr sales staff to employees of the investor-owned companies. This restructuring primarily affects two types of stores: Zeekr-owned, directly-operated stores and "Zeek Home" stores. Through this restructuring, Zeekr hopes to further streamline store operational responsibilities and improve resource allocation efficiency within its direct-sales system.