ORA plans to rebuild independent channels

According to media reports, ORA Auto plans to rebuild its independent distribution channels, and Great Wall Motors is planning at least four new ORA-branded products. The new products will feature different positioning and distribution strategies than previous models. ORA's future positioning will be even more unique, emphasizing technology and a more robust core. ORA Auto's future products will retain some of its family-style design elements, but will no longer revert to a low-price positioning or focus solely on the female market.