Japanese brands dominate the Philippine auto market

According to statistics from the Association of Automobile Manufacturers of the Philippines and the Truck Manufacturers Association of the Philippines, Toyota Motor Philippines ranked first in the local market from January to August 2025, with sales of 146,357 vehicles and a market share of 47.93%. Mitsubishi, Nissan, and Suzuki followed closely behind. Furthermore, new energy vehicles accounted for 6% of the market, with hybrid models holding the largest share.