Chery's high-end brand Xingtu undergoes major personnel adjustments

Huang Zhaogen, General Manager of Xingtu's Marketing Center, is leaving and will be replaced by Liu Hening, former head of marketing for Great Wall Weipai. Meanwhile, Liu Tao, a former Li Auto employee, has taken over the core new ET5 product line and concurrently serves as Xingtu's Vice President of Strategy. This move marks Xingtu's departure from Chery's internal operations and its shift to a market-oriented approach.