Zeekr Auto's personnel adjustments spark heated discussions in the industry

Recently, a senior management shakeup at Zeekr Auto has garnered widespread attention. Guan Haitao, known as a "marketing warrior," has changed his Weibo username and verified account, signaling a shift in Zeekr's brand strategy. Guan's promotion from Chief Marketing Officer (CMO) to Chief Brand Officer (CBO) underscores a shift in Zeekr's brand management.