South Korean auto market sales surged in September, with Hyundai and Kia continuing to lead

In September 2025, the South Korean auto market experienced strong growth, with overall sales increasing by 20.8% year-on-year. Hyundai and Kia continued to dominate, with market shares of 35.8% and 31.2%, respectively. Hyundai's Elantra sales doubled year-on-year, while Kia's Sorento became the best-selling model.