Rivian faces sales difficulties and plans to launch a new model R2

Rivian is currently preparing to launch its second-generation electric vehicle, the R2 SUV, in 2026. This model will be priced lower than the R1 series, and Rivian plans to significantly increase its production. However, R1 sales remain sluggish, with deliveries in 2025 projected to be lower than in 2024 and 2023. Furthermore, the Trump administration's tariffs and the elimination of the federal electric vehicle tax credit have increased competitive pressure on Rivian.