Audi's organizational structure in the Chinese market has undergone major changes

Audi's organizational structure in the Chinese market has undergone significant changes, splitting into five entities: FAW-Audi, Audi-FAW, SAIC-Audi, the Audi-SAIC partnership, and Audi China. This structure has led to increasingly complex internal competition and cooperation, even triggering direct competition and attrition within the brand.