The 2023 Maserati Grecale has dropped below 400,000 yuan, posing a challenge to the luxury car market.

The 2023 Maserati Grecale was offered at a special price at a dealership in Pudong, Shanghai, with the base price reduced to 388,800 yuan, attracting a large number of consumers. However, this move was not an official brand action, but rather a measure taken by dealers to address Maserati's declining sales. In 2024, Maserati's sales in China were only 1,228 units, a sharp drop of 71% year-on-year. This phenomenon reflects the pressure on traditional luxury brands under the impact of the new energy vehicle wave, while Chinese high-end new energy brands such as NIO have achieved rapid growth.