Meta AI's investments have directly translated into commercial returns, with revenue projected to reach approximately $200 billion by 2025.

Meta's Chief Marketing Officer and Vice President of Analytics, Alex Schultz, emphasized that Meta's investment in AI has directly translated into commercial returns. AI technology has significantly optimized its advertising and content recommendation systems, and the company projects full-year revenue of approximately $200 billion by 2025, with a current market capitalization of approximately $1.5 trillion. Schultz pointed out that Meta's most significant AI-driven transformation to date is the comprehensive upgrade of its content recommendation system. This transformation was imperative because users currently spend most of their time on Facebook and Instagram browsing "unrelated content"—messages not from friends or followed individuals.