Dongfeng Motor and Huawei jointly launch a new brand, Yijing.

At the 2025 Huawei Gankun Ecosystem Conference, Dongfeng Motor and Huawei jointly launched a new automotive brand – Yijing. The brand's products will be equipped with the latest Huawei Gankun intelligent vehicle solutions, making them among the most technologically integrated intelligent vehicle models from both companies. According to Wang Junjun, General Manager of Dongfeng Yipai Automotive Technology Co., Ltd., Yijing is the first new automotive brand jointly created by a state-owned automotive enterprise and a technology giant. The first Yijing model is expected to debut at next year's Beijing Auto Show, with plans to launch one new model annually.