The Phenomenon of Pickup Trucks in the US Auto Market

In the United States, while pickup trucks are not commonly seen on the streets, they are the undisputed "profit king" in the automotive industry. In the first eight months of 2025, half-ton full-size pickup trucks accounted for only 8.2% of new vehicle sales, but when heavy-duty pickups and full-size SUVs are included, this figure soars to over 15%. The profit per vehicle for this type of vehicle starts at $10,000, with some derivative models even exceeding $30,000.