BMW China adjusts prices for 31 models, denies involvement in price war.

BMW China will adjust the suggested retail prices of 31 key models starting January 1, 2026. Of these, 24 models will see price reductions exceeding 10%, and 5 models will see reductions exceeding 20%, with some models experiencing official price cuts of over 300,000 yuan. The BMW i7 M70L will see the largest price reduction, reaching 301,000 yuan. BMW China stated that this price adjustment involves modifying the official guide prices of some products; the final retail price is still determined by dealers, therefore, BMW is not engaging in a price war.