NIO is pushing its channels into lower-tier cities and collaborating with multiple brands.

NIO plans to aggressively expand its distribution channels to lower-tier cities in 2026, moving away from a solo approach and instead adopting a collaborative strategy across its three brands. The three brands will have clearly defined roles, covering different markets. Simultaneously, the first batch of "Sky Stores" will open in these markets, offering one store for all three brands, a unified after-sales service system, and maximizing cost reduction.