DeepBlue Auto's adoption of the Huawei model sparks internal conflict

In September 2025, DeepBlue Auto fully adopted the Huawei model, bringing in executives from Huawei's background in an attempt to replicate Huawei's success. However, this shift triggered conflicts between the existing and new systems, leading to internal management chaos. Although DeepBlue Auto achieved sales of 333,000 vehicles in 2025, a year-on-year increase of 36.6%, losses continued. DeepBlue Auto's positioning and product strategy also had problems; after fully embracing Huawei, product prices increased, but sales plummeted.