Changes in the Brand Landscape of the Australian Automotive Market

In February 2026, Toyota's sales in Australia declined by 27.8% year-on-year, with its market share falling to 14.5%, the lowest level in three years. Mazda and Mitsubishi Motors also faced pressure. Ford's sales increased by 9% year-on-year, rebounding to third place. Chinese brands became the biggest variable, with BYD growing by 62.2%, maintaining its sixth position; Great Wall Motors grew by 24.9%; and Chery Automobile saw a significant year-on-year increase of 93.2%.