Dongfeng Nissan executives' online monitoring of test drive volume sparks heated discussion in the automotive industry.

2026-03-10 15:30
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At 6 PM on Sunday, two groups were still test driving at a Dongfeng Nissan 4S store. This phenomenon, shared by a car blogger, caught the attention of Wang Qian, General Manager of the New Energy Brand at Dongfeng Nissan Automobile Sales Co., Ltd. He inquired online about specific stores and test drive data, demonstrating the close attention automakers' executives pay to market dynamics. Earlier this year, Dongfeng Nissan launched the "Starry Night Service Month," extending store service hours to attract more working professionals. Amidst fierce competition among new energy vehicle brands, major brands have launched extended service hours, such as XPeng Motors' "Starry Night Service" and Leapmotor's "Starry Night Service," striving to gain an advantage in service.