The Rise and Fall of Aldebaran Robotics

Aldebaran Robotics was once a pride of the European robotics industry, best known for its Nao and Pepper robots. However, the concept of emotional robots failed to truly win over the market. Pepper, priced at a hefty $30,000 plus a monthly service fee of $550, became the biggest obstacle to its large-scale deployment. In February 2025, Aldebaran filed for bankruptcy reorganization, and a few months later, the Paris Commercial Court officially announced its entry into judicial liquidation proceedings.