BMW's global deliveries declined in the first quarter, with the Chinese market significantly affected.

In the first quarter of 2026, BMW's global deliveries totaled 565,700 vehicles, a 3.5% decrease year-on-year. Specifically, BMW brand deliveries reached 496,000 vehicles, a 4.6% decrease; MINI brand deliveries totaled 68,400 vehicles, a 5.9% increase; and Rolls-Royce deliveries totaled 1,271 vehicles, a 4.2% decrease. The main reason for BMW's sales decline was intense market competition, particularly in China. To address this challenge, BMW plans to enhance the competitiveness of its new generation of models through technological upgrades and intends to introduce these models to the Chinese market.