OpenAI's advertising business is showing promise and is expected to become a major revenue driver within ten years.

While OpenAI is refining the details of its advertising business, it has already set ambitious goals, anticipating that advertising will become its primary source of revenue in the future. Advertising revenue is projected to reach $2.4 billion in 2023, increasing to $11 billion in 2024. By 2030, advertising revenue is expected to reach $102 billion, accounting for 36% of total revenue that year.