Xiaomi Auto launches new independent sub-brand "Xuntian"

Xiaomi Auto recently announced the launch of a new independent sub-brand, "Xuntian," which will focus on the extended-range electric family SUV market, differentiating itself from Xiaomi's main brand's pure electric and performance-oriented positioning. Xuntian's first model family, "Kunlun," will directly compete with Li Auto's L7, L8, and L9, with an expected price range of 200,000 to 450,000 yuan.