Dongfeng Motors responds to supply chain pressure

Facing the challenges of price wars in the automotive industry in 2023 and 2024, Dongfeng Motor Corporation has adopted a cost reduction and efficiency improvement strategy. It has proposed a 10% goal of reducing business costs and technical costs for the supply chain. It has comprehensively reviewed the cost structure and explored resources to reduce costs from the perspective of the entire value chain. It has built a diversified business cost reduction system and implemented strategies such as cheap fulfillment, additional burden-reducing and win-win strategic development, lean manufacturing, cost-saving innovation and flexible betting. It has promoted the competitiveness of parts supply, focused on key models, deepened localization and adaptability challenges, and carried out cost reduction activities.