Hyundai Motor plans to adjust pricing strategy to cope with tariff pressure

According to people familiar with the matter, South Korea's Hyundai Motor plans to adjust the pricing strategy of its entire model line to cope with the cost pressure brought by US import tariffs. Hyundai Motor is considering raising transportation costs and optional accessories prices to avoid large fluctuations in base vehicle prices. Although Hyundai Motor has factories in the United States, it is still the third largest importer of complete vehicles in the United States, importing about 1.1 million vehicles through its brands in 2023, second only to Toyota and General Motors.