Japanese automakers face pressure to pass on costs

2025-09-15 11:41
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Yasushi Matsui, executive vice president of Denso, said: "Customers have expressed willingness to negotiate price increases if we can provide relevant evidence." The company is strengthening local production in the United States and considering raising prices to offset the remaining tariff impact. However, for suppliers with limited financial resources, it is not easy to bear the additional costs alone.