Leapmotor founder Zhu Jiangming: Car manufacturing is a homogeneous competition, I pursue cost leadership.

Leapmotor founder Zhu Jiangming stated that car manufacturing ultimately boils down to homogeneous competition, and he pursues cost leadership. He believes the automotive industry will eventually resemble consumer electronics, becoming a competition of price, cost, supply chain, and endurance. Leapmotor sold 596,000 vehicles in 2025, doubling its sales for two consecutive years and firmly establishing itself as the top-selling new energy vehicle startup.